Want to grow your audience on Threads? Start with trending topics.

Trending topics can boost your reach, keep your content relevant, and help you build stronger connections. Here's how to generate and use them effectively:

Use AI tools: Platforms like WordRobin highlight trending discussions and simplify content creation.
Track trends manually: Follow Threads' trending section, Google Trends, or other social media platforms like Twitter (X).
Engage your community: Ask questions, use hashtags, and pay attention to comments to spot recurring themes.
Align with your brand: Choose trends that naturally fit your industry and adapt them to your unique tone.
Post strategically: Share content when your audience is active, and focus on quality over quantity.

AI tools are changing how content is discovered on Threads. With 71% of social marketers already using AI and automation tools in their workflows, these technologies are becoming a key part of staying competitive. Let’s dive into tools like WordRobin and other AI-driven methods.

WordRobin: AI-Powered Topic Generation

WordRobin

WordRobin helps identify trending topics and simplifies content creation for Threads.

Here’s what it offers:

Writing Style Cloning: Matches your tone for posts that feel personal and on-brand.
Smart Topic Discovery: Automatically highlights trending conversations.
Swipe Interface: Lets you quickly approve or reject content ideas with a simple swipe.

Other AI Tools for Topic Discovery

Beyond WordRobin, several AI tools provide additional ways to find trending topics on Threads. For example, the Sprout Social team reported saving 72 hours per quarter on content performance reporting by integrating AI tools into their process.

Here’s how different AI features can help:

Feature	Benefit	Use Case
Social Listening	Tracks spikes in engagement and sentiment	Spot emerging trends in real time
Content Analysis	Reviews performance data	Identify which topics perform best
Audience Insights	Groups user preferences	Customize content for specific audiences

Take the Atlanta Hawks, for instance. They used AI insights to identify content themes that resonated with fans during All-Star Weekend. This strategy led to impressive results: a 170.1% increase in audience growth on Facebook and a 127.1% jump in video views over three months.

Mary Keutelian, an SEO Strategist at Sprout Social, highlights the value of AI:

"AI tools help us analyze content and identify patterns and provide actionable recommendations. These include optimizing technical elements and content structure. It also enables us to check content performance by word length i.e. long-form articles vs short-form articles, and identify the trends between content length and performance."

Threads itself is improving its trending topics feature by using AI to spotlight what’s currently engaging users. To stay relevant, tapping into these tools is more important than ever.

Finding Trends Without AI

AI might be great at spotting trends, but you can still uncover them manually with the right approach. Here are some practical strategies to stay ahead of the curve.

Platforms like Meta's Threads and Google Trends are excellent tools for identifying what’s capturing attention. By combining insights from multiple sources, you can get a well-rounded picture.

Here’s a quick breakdown of what each platform offers:

Platform	Key Features	Best Use
Twitter (X)	Trending topics, #Explore function	Real-time updates and breaking news
Google Trends	Location-specific trending searches	Understanding broader search behaviors
Threads	Expert-curated trending topics	Engaging in niche or industry-specific talks

For example, Twitter's trending section highlights conversations with sudden engagement spikes.

"Trending now is rolling out to the US today so you can see what people are talking about on Threads. Enjoy!"

By keeping an eye on these tools, you can quickly identify what’s gaining traction and where to join the conversation.

Learning from Your Community

Threads has grown to 320 million monthly active users as of February 2025, making it a rich resource for discovering trends through direct audience interaction.

Here’s how to make the most of it:

Open up discussions with threads that ask for feedback or highlight common challenges.
Use specific hashtags to group conversations and make them easier to track.
Pay attention to comments and reactions to spot recurring themes and engage meaningfully.

"Communities aren't just for customers to talk among themselves - they're also a goldmine for brands to learn."

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Making Trends Match Your Brand

Using trends effectively means picking the right ones for your brand and industry.

Selecting Topics for Your Industry

Choose trends that naturally fit your brand and align with your industry. Here's a quick guide:

Trend Type	Industry Example	How to Adapt It
Celebrity Home Tours	Interior Design	Share design tips inspired by featured spaces.
Travel Disruptions	Tourism	Provide advice on alternative travel plans.
Pet Care Debates	Pet Products	Offer balanced, educational content on the topic.

For instance, YA-MAN USA, a haircare brand, spotted "how to avoid greasy hair" as a rising trend. They created an SEO-focused blog post targeting this topic, leading to a 36% revenue increase in just one month.

"As SEO strategists, digital marketers, and content writers, our goal is to create sustainable content strategies supported by evergreen content."
– Christina Lyon, Founder and CEO, Lyon Content

Now, let’s look at how to incorporate these trends without losing your brand’s unique voice.

Keeping Your Voice While Using Trends

It’s important to maintain your brand's distinct tone when using trends. Take Bonobos, for example - they use their signature humor on Threads with posts like, "Did you hear the news? Panta Claus is coming to town".

Here’s how to stay authentic while riding the trend wave:

Define Your Core Message
Stick to your brand values. Use tools like a Threads calendar to balance trending content with your established messaging.
Adapt Trends to Fit Your Perspective
Instead of just reporting on popular topics, put your own spin on them. For example, during the "Delta airlines flights canceled" trend, travel businesses could share practical tips on alternative transportation options rather than simply echoing the news.

"Threads is a win-win communication tool that proves rewarding for the brand and the customer. So, when going to Threads, you have a single task: to establish a two-way interaction with your potential or existing customers and keep conversations rolling via threads by replying to questions and leaving comments whenever it feels appropriate. Such interactions will help you foster trust and build a better relationship with your audience."
– Jerry Han, CMO at PrizeRebel

Writing Strong Threads About Trends

Creating effective posts about trends involves more than just identifying them and aligning with your brand. The way you execute your posts plays a huge role in their success.

Opening Lines and Action Steps

A strong opening line can turn a casual scroller into an engaged reader. According to Buffer's 2024 research, posts with eye-catching opening lines had much higher reach compared to standard updates.

Here are some proven approaches for trend-based content:

Opening Style	Example	Why It Works
Question Hook	"Did that AI update just change everything?"	Grabs attention and sparks curiosity
Stat Impact	"23.6M daily Threads users can't be wrong..."	Adds credibility with relevant data
Personal Take	"I just tested the viral productivity hack..."	Feels relatable and builds a personal connection

"Brands that do consistently well on Threads are the ones that engage with their followers like real people. Ask questions, run polls, and even share funny memes and videos. When you build that authentic connection, your followers are much more likely to stick around and help you grow your audience organically." - Noel Griffith, CMO at SupplyGem

After grabbing attention with a strong opening, focus on driving engagement by:

Adding relevant visuals to make posts more appealing
Asking open-ended questions to encourage responses
Using topic tags to increase discoverability
Responding quickly to comments and conversations

Once your opening is solid, timing becomes the next critical factor.

When and How Often to Post

Posting at the right time can significantly boost engagement. With Threads now surpassing 200 million active users, timing your posts to align with your audience's activity is more important than ever.

Here’s a guide to the best times to post:

Day	Prime Posting Times
Monday	9:00 AM, 12:00 PM, 1:00 PM
Wednesday	11:00 AM, 1:00 PM, 4:00 PM
Thursday	8:00 AM, 12:00 PM, 3:00 PM

"Brands that approach Threads like a casual conversation rather than another broadcast channel tend to see better results. Unlike other platforms, Threads rewards consistency and interaction over highly polished content." - David Hunter, founder of Local Falcon

To make the most of trending topics:

Post 4-10 times daily, spacing posts out to avoid overwhelming your audience
Monitor performance metrics and adjust your schedule as needed
Keep your audience's time zones in mind when planning posts

Trending topics move fast on Threads, and the platform's algorithm rewards fresh, engaging posts. Be ready to join conversations early, but always prioritize quality and relevance to keep your audience engaged.

Conclusion: Quick Guide to Trend Generation

To stay ahead with trending topics on Threads, combine AI tools with hands-on trend research. Tools like WordRobin make finding trends easier, while engaging with your community builds real connections.

This mix of tech and personal interaction not only helps you discover trends faster but also drives real business results. According to McKinsey's 2024 report, AI tools could boost operating profits in the apparel, fashion, and luxury industries by $150 billion to $275 billion. These tools are quicker and more precise than older methods of trend analysis.

Brandon Green’s success at Buffer shows how focusing on niche trends can rapidly grow your audience. His story highlights the value of zeroing in on specific trends to stand out on Threads.

To make the most of this strategy, pair it with consistent engagement. Here are some key tips to maximize your efforts:

Leverage AI tools to identify trending topics
Monitor real-time industry conversations to stay relevant
Keep it genuine while riding the wave of trends
Post when engagement is highest to reach more people
Respond to your community to build stronger relationships

Also, keep in mind that 76% of consumers notice when brands prioritize customer support on social platforms. By blending AI insights with meaningful engagement and aligning trends with your brand’s tone, you can amplify the effectiveness of your Threads content.

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